Hell Yes, I’m Intolerant

Tricky language twisting and turning. I’ll stand with you, Joanna, stand up for tolerance wherever we can grow it.

As It Ought to Be

Coke America is Beautiful Still

Hell Yes, I’m Intolerant

By Joanna Schroeder

The other day on Facebook a friend of mine shared his thoughts on the Coca Cola ad set to the song “America the Beautiful.” My friend’s status said, “If this bothered you… I don’t even know what to say to you. Get a brain.”

This seems like an obvious sentiment. If you’re bothered by “America the Beautiful” being sung in other languages or by images of happy people doing fun things while being unapologetically whatever race or religion they are, then you do need a brain.

I don’t think anyone was surprised by the fact that some people hated the ad. Racism is alive and well, and it’s something people of color experience all the time, in all sorts of ways. Hating “America the Beautiful” because it portrayed America the Diverse is par for the course in a nation peppered with intolerant…

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